OUR STORIES
MISSION & VISION
With the current pandemic and market, D’PENYETZ is still optimistic to keep expanding by means of Franchising with a target of 15 outlets by 2022. Despite the social distancing dine in, it has so far been a good market for delivery platforms such as Grab Food, Foodpanda and in house islandwide delivery.
RANGE OF MENU
D’PENYETZ is well known for different level of spicy for the sambal variety, imported directly from Jakarta central kitchen. It is indeed a true original Indonesian, consistent and extensive R&D for more and more new menu and higher level of chilli targeting to a highest level 15 in due time.
Diners can opt for level 1 (Mild Spicy) for those who cant handle spicy, to level 6 (Dangerously Spicy). Variety of items are available on the menu, including chicken, duck, beef, fish Options such as:
Ayam Penyet (Smashed Fried Chicken)
Ayam Bakar Kecap (Grilled Marinated Sweet Sauce Chicken)
Ayam Geprek Keju Mozarella (Smashed Chicken Cutlet Mozzarela Cheese)
Bebek Bakar Bali (Grilled Balinese Duck)
Iga Bakar (Grilled Beef Ribs)
Bawal Penyet (Fried Golden Pomfret)
Ikan Bakar Madu (Sundanese Griiled Tilapia Fish)
Tahu Telor (Signature Fried Beancurd & Egg in Peanut Sauce)
Mie Bakso (Beefball Noodel Soup)
Soto Ayam (Javanese Chicken Soto)
Gado Gado (Mixed Veg with Peanut Sauce), etc.
D’PENYETZ was first established in Singapore in 2009 by Edy Ongkowijaya from a small humble beginning in Singapore. Today, D’PENYETZ has expanded globally to 6 countries (Singapore, Australia, Indonesia, Myanmar, Brunei and Malaysia) with more than 70 branches worldwide and planning to expand globally.
What distinguish D’PENYETZ than others is the good sambal chilli that has 8 spicy levels, centralised from Indonesia central kitchen and convenient scale up system using premix paste to ensure same standard and taste. It offers diversified menu not just smashed fried chicken (ayam penyet) but vegetables, beef, fish, soup and noodle.
By using premix and paste prepared from the central kitchen using high tech machines and Halal certified procedures and strict hygiene international standards, it is possible to achieve not just consistency, but not chef is required and able to scale up globally.
With 15 years of experience of ups and down, challenges, obstacles, they have made D’PENYETZ stand strong and keep growing until today.
Passionately,
D’PENYETZ TEAM